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旅游业的迅猛发展,旅游者的旅游需求日益个性化、理性化,加之网络技术、通讯技术的进步,一种新型的旅游方式—互助游应运而生。大学生作为一个重要的社会团体,大学生互助游的发展现状、进一步发展途径是值得探讨的问题。本文对成都市高校大学生进行问卷调查,总结调查数据,论述成都高校大学生互助游的现状,分析总结了该团体互助游的特征及存在的问题,并得出的特点及问题提出一系列发展对策。
The rapid development of tourism, tourists increasingly personalized travel needs, rationalization, combined with network technology, communication technology advances, a new type of tourism - mutual help travel came into being. College students as an important social group, the status quo of college students’ mutual aid tour, and the way of further development are worth discussing. In this paper, a questionnaire survey of college students in Chengdu is carried out, the survey data are summarized, the status quo of college students’ mutual assistance tour in Chengdu is discussed, the characteristics and problems of the group mutual assistance tour are analyzed and summarized, and a series of development countermeasures are proposed.