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随着近些年人们生活水平的不断提高,更多的人们愿意选择旅游来提高生活质量,这给旅游业的发展提供了一个很好的机遇。旅游文化是旅游活动的核心所在,旅游文化的营销对于旅游业的发展也是十分重要的。但我国的旅游景区在旅游文化营销中还存在着一些问题,这些问题对旅游业的发展是很不利的。所以在本文中我指出了这些存在的问题并提出了相应的解决策略,希望能够为我国旅游业的发展起到促进作用。
With the continuous improvement of people’s living standards in recent years, more people are willing to choose tourism to improve the quality of life, which provides a good opportunity for the development of the tourism industry. Tourism culture is the core of tourism activities, tourism and cultural marketing is also very important for the development of tourism. However, there are still some problems in tourism culture marketing in China’s tourist attractions. These problems are very unfavorable to the development of tourism industry. So in this article I pointed out these existing problems and put forward the corresponding solutions, hoping to promote the development of tourism in our country.