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电子商务的飞速发展导致了网络营销手段不断更新,当前搜索引擎营销已经成为企业电子商务活动最重要的网络营销策略。在我国高职院校中,搜索引擎营销的教学效果不尽人意,一个重要的原因是其先导技术性课程设计安排不合理,使得学生不能掌握应有的搜索引擎营销技能。本文从教育心理学和职业教育学理论分析入手,探索了问题的症结,并重新构建了高职电子商务技术课程及内容体系,使得高职电子商务技术与商务类课程形成有机融合,为高职电子商务专业应对电子商务发展形势提出了创新的课程体系改革思路。
The rapid development of e-commerce has led to the continuous updating of network marketing tools. At present, search engine marketing has become the most important internet marketing strategy for the e-commerce activities of enterprises. In our higher vocational colleges, the search engine marketing teaching effect is not satisfactory, an important reason is that its pilot technical course design is unreasonable, making students can not grasp the search engine marketing skills. This article starts with the analysis of educational psychology and vocational education theory, explores the crux of the problem, and rebuilds the e-commerce technology courses and content system in higher vocational colleges, which makes the integration of e-commerce technology and business courses in higher vocational schools form an organic integration, E-commerce professional response to the development of e-commerce proposed innovative curriculum system reform ideas.