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他们的生活态度、消费观念、品牌理念、购物习惯将很大程度决定未来的营销模式,甚至商业模式经营中国汽车市场多年的企业家们对于未来市场增长的乐观估计普遍还有5至8年的时间。也就是大概在2020年~2023年开始,中国汽车市场将到达峰值,未来在一定的规模上下波动。这必将使各个整车企业对消费者的争夺进入前所未有的激烈程度。对于现有的60后~80后甚至90后消费群体,各个汽车厂家已经理解非常透彻。现在是时候着手研究未来消费者了,即2020年以后将进入汽车市场的潜在消费者,也就是现在的中学生、大学生,我们将他
Their attitude to life, consumer attitudes, brand ideas, shopping habits will largely determine the future of the marketing model, and even business models running the Chinese automotive market for many years, entrepreneurs optimistic about the future market optimistic estimates generally 5 to 8 years time. That is, from about 2020 to 2023, China’s auto market will reach its peak and fluctuate in a certain scale in the future. This will surely make every automobile enterprise compete for consumers into an unprecedented degree of intensity. For the existing 60 ~ 80 or even after 90 consumer groups, all car manufacturers have been very thorough understanding. It is time to start researching future consumers, potential consumers who will enter the automotive market after 2020, which is now middle school students, college students,