企业公关危机管理体系的建立及研究

• 作 者: 张涛
• 出 处: 财经界(学术版)
• 发表日期: 2016年10期
• 关键词: 企业 公关危机 管理体系

企业公关危机对企业的公众形象以及影响力来说具有非常重要的影响,而企业公众形象与影响力直接影响着其在市场竞争中的地位,所以企业应该在公关危机的预防、处理和恢复阶段进行公关危机管理的建立与完善。但是很多企业在处理公关危机的时候往往出现一些问题,如公关危机意识淡薄、公关危机管理体系不健全、公关危机管理人才缺失等等。企业解决这些问题首先要建立公关危机管理机构,其次要保持良好的企业信誉,最后要借助媒体的力量。

The corporate public relations crisis has a very important influence on the public image and influence of the enterprise, and the corporate public image and influence directly affect its position in the market competition. Therefore, enterprises should be in the stage of PR crisis prevention, treatment and recovery To establish and improve public relations crisis management. However, when dealing with public relations crisis, many enterprises often have some problems, such as weak public relations crisis awareness, public relations crisis management system is not perfect, public relations crisis management talent shortage and so on. Enterprises to solve these problems first of all to establish public relations crisis management agencies, followed to maintain a good corporate reputation, and finally to use the power of the media.