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频道品牌经营战略是一套科学、全面、完整的频道经营理念与机制。它包含频道管理、频道定位、栏目生产、营销推广等多个战略子系统。通过各个子系统的匹配运行实现频道经营的战略目的——打造具有巨大市场价值与广泛影响力的传媒品牌,从而用战略解决发展问题,用战略解决竞争问题。作为一名频道的具体操作者,我们更深的感触是:好的战略是解决上星频道即省级卫视从同质化的混沌状态中成功突围、脱颖而出的关键所在。
Channel brand management strategy is a set of scientific, comprehensive and complete channel business philosophy and mechanism. It contains channel management, channel positioning, part production, marketing and other strategic subsystems. Achieve the strategic goal of channel operation through the matching operation of various sub-systems - to create a media brand with huge market value and extensive influence, so as to solve the development problem with strategy and solve the competition issue with strategy. As a channel operator, we have a deeper feeling that a good strategy is to solve the key issue that the satellite channel, the provincial satellite TV, successfully broke through the homogeneity chaos and stood out.