论文部分内容阅读
近几年,新媒体的热潮席卷了全国,其中在各高校,新媒体的传播范围逐渐扩散,并且不断的被深入推广。基于高校范围内新媒体传播的现状调查分析,可以发现其主要是作为传播工具使用。但是,高校新媒体并没有将互联网思维这一核心要素合理应用到传播实践中。因此,本文将针对互联网思维在高校新媒体传播中的运用进行研究探讨。
In recent years, the upsurge of new media has swept across the country. Among them, the spread of new media in colleges and universities has gradually spread and is constantly being promoted in an in-depth manner. Based on the investigation and analysis of the status quo of new media dissemination in colleges and universities, it can be found that they are mainly used as communication tools. However, the new media in colleges and universities did not reasonably apply the core element of Internet thinking to communication practice. Therefore, this article will focus on the use of Internet thinking in new media in colleges and universities.