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人类在经历了农业时代,工业时代之后,又迎来了一个全新的时代,即知识经济时代,这是人类发展的又一里程碑,对人们的生活,学习和工作都带来了革命性的变化,当然,经济全球化的发展与知识经济时代的到来也有很大关系,企业的营销环境在知识经济时代也发生了很大的变革,因此,我们的企业必须从实际出发,对以往陈旧的营销观念进行全面革新,树立新型营销思想,在本课题研究中,笔者将就知识经济时代下企业营销策略的创新问题进行具体探讨,以供各方面参考。
After experiencing the agricultural and industrial ages, humankind has ushered in a brand new era, that is, the era of knowledge-based economy, which is another milestone in human development and has brought revolutionary changes in people’s life, study and work Of course, the development of economic globalization is also closely related to the advent of the era of knowledge-based economy. The marketing environment of enterprises has also undergone great changes in the era of knowledge-based economy. Therefore, our enterprises must proceed from the reality, The concept of a comprehensive reform, establish a new marketing idea, in this research, I will be specific knowledge of the enterprise marketing strategy innovation in the era of knowledge-based economy for all aspects of reference.