开启“院店竞合”大时代

• 出 处: 中国药店
• 发表日期: 2012年12期
• 关键词: 药品零售业 公立医院 医药分家 新医改 医疗机构 药养 药房 曙光 医院资源 医院经营

从新医改提出逐步取消“以药养医”机制,到今年推行的300个县级公立医院综合改革试点,“医药分家”似乎曙光渐露。短期内零售药房受到了来自医疗机构的冲击,出现顾客分流现象,但长期看,这一趋势对药品零售业无疑是重大利好。一些有远见的企业把脉政策走向,主动寻求与医疗机构的资源对接机会,并因对政策的不同理解及自身能力配备,呈现出不同的方式和进度。

The reform of the reform of public hospitals at the county level to 300 implemented this year has been gradually phased out from the new medical reform and the “medical division” appears to have come to a dawn. In the short term, retail pharmacies have been hit by medical institutions and customer diversions have emerged. However, in the long run, this trend is undoubtedly a major positive factor for the pharmaceutical retail industry. Some far-sighted enterprises have taken the pulse policy and taken the initiative to seek opportunities for docking with the resources of medical institutions. They have shown different ways and progress due to their different understanding of policies and their own capabilities.