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随着社会主义市场经济的发展和电力体制改革的不断深化,电力营销工作越来越得到重视。对电力体制改革进一步深化后电力市场的现状及目前电力营销工作面临的形势和任务进行了分析。强调了在新的改革形势下电力市场营销工作的重要性。电力是国民经济的重要能源,把市场营销的观念引入电力企业中,充分发挥“电力先行”的职能,这是社会的需求和市场竞争的需要;针对当前电力市场的供求变化,结合未来的发展,在电力企业中实施积极有效的营销策略对电力体制改革有重要的促进意义。
With the development of the socialist market economy and the deepening of the power system reform, more attention has been paid to power marketing. After the further deepening of the power system reform, the current situation of the power market and the current situation of power marketing and tasks are analyzed. Emphasized the importance of electricity marketing in the new reform situation. Electricity is an important energy source in the national economy. It introduces the concept of marketing into the power enterprises and gives full play to the functions of “electricity first”. This is the demand of society and the need of market competition. In view of the current changes in supply and demand in the electricity market, The development of power companies in the implementation of an effective marketing strategy for power system reform has an important role in promoting.