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4G业务牌照发放后,三大传统电信运营商陆续开始了一阵猛烈的4G业务预热攻势,门户网站广告尽可能沾满全屏,户外广告更是天上地下同时进行。经过大半年的准备,当前4G业务商用渐行渐近,在这种情况下,运营商如何打好4G服务牌,从而为4G业务发展开创良好局面?个人看来,主要包括两个方面,一是消除不满,二是服务创新。首先说说如何消除对现有服务的不满。满意的用户是相似的,而不满意的用户各有各的不满,对于运营商而言,在4G业
After the issuance of the 4G service license, the three traditional telecom operators started a fierce 4G service preheating campaign in succession. The portal advertisement was stained with full screen as much as possible. The outdoor advertisement was carried out simultaneously in the sky and underground. After six months of preparation, the commercialization of 4G services is getting closer and closer. Under such circumstances, how do operators make 4G service cards so as to create a good situation for the development of 4G services? Personally, it mainly includes two aspects: one Is to eliminate dissatisfaction, and second, service innovation. First, talk about how to eliminate dissatisfaction with existing services. Satisfied users are similar, and dissatisfied users have their own dissatisfaction, for operators, in the 4G industry