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在注意力高度分散的时代，特别是去年底我国加入WTO后，电视面临空前的挑战。应该看到，保持合适竞争对手的存在，有利于增加竞争优势，改善当前电视节目结构；有助于电视节目市场的开发，抬高竞争门槛从而遏制新手的进入。事实上，国内不少为人所知的节目品牌，追溯其品牌形成
In times of high concentration of distraction, especially after China’s accession to the WTO at the end of last year, television is facing an unprecedented challenge. It should be noted that maintaining the presence of a suitable competitor helps increase the competitive advantage and improve the current television program structure; it helps to develop the TV program market and raise the competition threshold so as to deter newcomers from entering. In fact, many well-known programming brands in the country trace the formation of their brands