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从用户需求的层次化和综合化、业务提供的复杂化和竞争能力的转型等4个方面进行分析,论证了提升客户价值和运营商的核心竞争力的必要性,通过分析客户价值的评价原则、指标及重点,阐述了客户价值涵义和评价方法。在完善运营体系、加强用户细分、实施针对性策略、从用户需求出发设计产品、加强客户体验、提升客户忠诚度、促进增值业务良性发展等方面论述如何提升客户价值,并在企业战略、企业运营、企业管理三方面运用,全面落实客户价值理念。
From the four aspects of the level of user needs and integration, the complexity of the business to provide and the transformation of competitiveness, the paper demonstrates the necessity of enhancing customer value and the core competence of operators. By analyzing the principle of customer value evaluation , Indicators and emphasis, expounds the meaning of customer value and evaluation methods. We will discuss how to enhance customer value in terms of improving our operating system, strengthening customer segmentation, implementing targeted strategies, designing products based on user needs, enhancing customer experience, enhancing customer loyalty, and promoting the sound development of value-added services. In the aspect of enterprise strategy, Operation, three aspects of enterprise management, the full implementation of the concept of customer value.