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时下,在传媒行业出现最多的词估计要数“新媒体”、“全媒体”、“自媒体”等与媒体变革有关的概念了。新媒体具有多元性、私人性、平民性、自主性、互动性等特性,这些可以统称为“草根”属性。新媒体给传统媒体带来的冲击,既不能漠视,也不能敬而远之,唯一的办法就是认识、接近、利用,从各自的内容定位和发展实际出发,寻求属于自己的“借力”模式。《河南法制报》作为一家法制专业报,在创新法制新闻
Nowadays, the word most frequently appeared in the media industry is estimated to be related to the concept of media change such as “new media”, “all media”, “self media” and so on. The new media is characterized by pluralism, personalness, civilians, autonomy and interactivity, which can be collectively referred to as “grassroots” attributes. The new media’s impact on the traditional media can not be ignored nor resisted. The only way to understand the new media is to recognize, approach and utilize it, and to seek their own “leveraging ” mode from the perspective of their respective content positioning and development. “Henan Legal Newspaper” as a legal newspaper, in the innovation of legal news