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随着中国逐渐成为全球瞩目的消费性电子与汽车电子的目标市场,也加速各国半导体大厂在中国的投资与营销计划.身为欧周半导体厂的巨擘,STMicroelectronics(以下简称ST)以其专擅于消费类电子与汽车电子产业的技术专长,对于中国市场的经营不遗余力,并且获致出色的成果.最近该公司更是在内地动作频繁,彰显其对中国投资的重视.为了能对ST自身的竞争优势与中国的市场战略进一步探究,本刊特别专访ST副总裁暨亚太区执行长Jean-Claude,以与读者共享.
As China has gradually become the world’s target market for consumer electronics and automotive electronics, but also accelerate the investment and marketing programs of semiconductor manufacturers in China as a European semiconductor giant, STMicroelectronics (hereinafter referred to as ST) The technical expertise in the consumer electronics and automotive electronics industries spared no effort in the Chinese market and achieved outstanding results. Recently, the company has been operating frequently in the Mainland to highlight its emphasis on China’s investment. In order to be able to compete with ST itself Advantages and China’s market strategy to further explore this magazine special interview with ST Vice President and Chief Executive Jean-Claude Asia Pacific, to share with readers.