“三板斧”抢占农村电商市场

• 作 者: 李晓梅
• 出 处: 中国邮政
• 发表日期: 2015年10期
• 关键词: 农村电商 农村网购 体验店 三板斧

当前,国家积极推进新型城镇化,大力宣传信息消费,全面倡导“互联网+”战略,这些促使农村电子商务市场加速形成,并迅速向纵深方向发展。2014年,全国农村网购市场总量达1800亿元以上,专家预测2016年将突破4600亿元。那么,邮政如何在广阔的农村电商市场分得一杯羹呢?笔者认为,实现这个目标,必须砍好“三板斧”。

At present, the state actively promotes new-type urbanization, vigorously promotes information consumption, and comprehensively advocates the strategy of “Internet + ”, which has accelerated the formation of the rural e-commerce market and rapidly developed in depth. In 2014, the total rural online shopping market reached more than 180 billion yuan, and experts predict that it will exceed 460 billion yuan by 2016. So, postal how to share in the vast rural electricity market share? I believe that to achieve this goal, you must cut “three ax.”