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频道专业化是一个仁者见仁智者见智的话题 ,其在学理层面上的探讨已是汗牛充栋 ,在电视实践中 ,试验性运作也已初步展开。在当代中国的现实语境下 ,专业频道的生存境况究竟如何呢 ?应该说 ,我国电视界实行频道专业化的思路 ,受西方的传播理论和传播实践影响颇多。从理论上而言
Channel specialization is a matter of benevolence and benevolence, wisdom and insight. The study on the academic level is full of history and culture. In the practice of television, the tentative operation has also been carried out tentatively. In the context of contemporary China, what exactly is the survival of a professional channel? It should be said that the idea of channel specialization in the television industry in our country is greatly influenced by Western communication theories and dissemination practices. In theory