论文部分内容阅读
独特的资源能激起旅游者的旅游动机,成为旅游活动的对象,更能满足旅游者的需要。因此旅游资源的开发要开发出旅游景点的特色,通过创新和发展,形成一条独特的旅游发展道路。近几年来,国内外学者从旅游资源的开发、旅游营销策划、旅游服务业发展等不同方面进行了研究,本文在多位学者的研究基础上,结合资源基础观和营销策略两个概念,提出了基于资源基础观的旅游营销模式,希望能为促进区域旅游资源
Unique resources can arouse the tourist motivation of tourists, become the object of tourism activities, to better meet the needs of tourists. Therefore, the development of tourism resources to develop the characteristics of tourist attractions, through innovation and development, the formation of a unique path of tourism development. In recent years, scholars at home and abroad have studied in different aspects such as the development of tourism resources, tourism marketing planning and the development of tourism service industry. Based on the research of many scholars and combined with two concepts of resource-based view and marketing strategy, Based on the resource-based tourism marketing model, hoping to promote regional tourism resources