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在仅有100多万人口的城市加拿大渥太华,每年有130万人参观加拿大文明博物馆;作为有政府支持的博物馆行业,加拿大文明博物馆利用科学的市场化运作每年自创收入约1040万加元……在博物馆市场化尚未真正成为潮流的情况下,加拿大文明博物馆是如何运作的?有哪些值得借鉴的经验和做法?制约我国博物馆产业市场化运作的因素有哪些?让我们来听一听加拿大文明博物馆馆长斯蒂芬·英格利斯的经营策略和中国同行对博物馆市场化运作的看法。
In the city of Ottawa, Canada, with a population of over 1 million, 1.3 million people visit the Museum of Canadian Civilizations each year. As a government-supported museum industry, the Museum of Civilization of Canada uses its scientific and market-oriented operation to generate an annual revenue of about 10.4 million Canadian dollars In the museum market has not really become the trend of the case, the Canadian Civilization Museum is how to operate? What are worth learning from experience and practices? Restrictions on China’s museum industry market-oriented operation of the factors? Let us listen to the Museum of Civilization of Canada Manager Stephen Inglis’s business strategy and Chinese colleagues on the museum market operation of the view.