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广告设计教育问题不是孤立的问题,应把它放在社会经济与文化发展的大环境中考虑。广告设计师要思考市场,积累文化,同时也要寻找满足需求的方法。当前广告设计教育最重要的就是将思想、概念、创意和市场综合起来,达到最优效果。通过增强文化底蕴、理解广告本身的市场化、培养广告设计中的艺术思维来提升创新教育。广告设计教育在相当程度上应该是靠感觉的锤炼,而这主要还得靠高强度的、长时间的实践来支持。创意源于生活,源于人的需求,源于人的思想。设计师
Advertising design education is not an isolated issue, it should be placed in the socio-economic and cultural development of the environment to consider. Advertising designers to think about the market, accumulate culture, but also to find ways to meet the demand. At present, the most important thing about advertising design education is to combine ideas, concepts, ideas and markets to achieve the best results. By enhancing the cultural heritage, understanding of the marketization of advertising itself, foster artistic thinking in advertising design to enhance innovation education. Advertising design education to a considerable extent should be based on the feeling of temper, and this mainly rely on high-intensity, long-term practice to support. Creativity comes from life, from the needs of people, from the human mind. Designer