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在美国纽约曼哈顿中城繁华的商业区内,位于百老汇大街1356号,昂然矗立着一幢已有77年历史的古罗马风格的建筑——格林威治储蓄银行大楼,该楼是美国纽约的标志性建筑,也是美国人身份和地位的象征,它一直是美国人关注的焦点。2002年3月4日,美国人惊奇地发现该楼有了一个新的响亮的名字“The Haier Build-ing”,在大楼外墙上,醒目的海尔旗与美国国旗比肩而立,6幅巨大的海尔产品广告为这幢标志性建筑赋予新的内涵。这是具有历史意义的跨越,人们将惊奇探寻的目光转向这幢大楼新的主人:海尔——一个来自中国的家电企业,海尔将这幢美国标志性建筑作为其在美国的总部,以非凡的魄力为自己的国际化道路谱写了新的篇章！
In the bustling commercial district of Midtown Manhattan, New York, United States, located at 1356 Broadway Avenue, there stands a 77-year-old Roman-style building, the Greenwich Savings Bank Building, which is a symbol of New York, USA. Sex architecture is also a symbol of American identity and status. It has always been the focus of Americans’ attention. On March 4, 2002, the Americans were surprised to find that the building had a new and loud name “The Haier Build-ing”. On the external wall of the building, the striking Haier flag stood shoulder to shoulder with the American flag, six huge ones. Haier’s product advertising has given new meaning to this landmark building. This is a historic leap, and people have turned their eyes to the new owner of this building: Haier, a home appliance company from China, Haier has used this landmark of the United States as its headquarters in the United States, with extraordinary We have written a new chapter for our internationalization!