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日常生活中人们沟通交流与展现想法的载体是语言和文字,与此同时,随着社会经济的发展与人们文化艺术欣赏水平的提高,以图画为载体的传播方式逐渐流行,如今的插画艺术相比以往的插图艺术相比更为普遍,插画不仅仅局限于辅助文字的作用,插画艺术跨界进入商业领域,给商业增添一笔色彩,本文主要阐述插画在商业广告中的价值与应用。
At the same time, with the development of society and economy and the improvement of people’s appreciation of culture and the arts, the way of transmission with pictures as the carrier has become more and more popular. Today’s art phase of illustration Compared with the art of illustration in the past, the illustration is more common. The illustration is not limited to the role of ancillary texts. Illustration art crosses borders into the business world, adding a touch of color to business. This article mainly expounds the value and application of illustration in commercials.