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公共关系在中国的发展是随着改革开放开始的。经历了从无到有,从弱到强,从分散发展到逐步规范的过程。但是现在公共关系的发展主要是侧重在经济组织里的发展,在文化组织的发展还并未得到全面推广。现在随着社会的进步、文化的发展、教育的普及,在文化组织特别是高校里进行公共关系的发展是历史发展的必然。本文运用公共关系的理论及实例来对高校公共关系的传播进行实践性分析和全面探讨。
The development of public relations in China started with the reform and opening up. Has experienced from scratch, from weak to strong, from decentralized to gradually regulate the process. However, the development of public relations now mainly focuses on the development of economic organizations, and the development of cultural organizations has not yet been fully promoted. Now with the progress of society, the development of culture and the popularization of education, the development of public relations in cultural organizations, especially colleges and universities, is an inevitable historical development. This paper uses the theory and examples of public relations to conduct a practical analysis and comprehensive discussion of the spread of public relations in colleges and universities.