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发展中的直销行业处在一个什么样的舆论环境中?5月1日,在康宝莱公司向外界通报业绩再创纪录的时候,当场受到对冲基金经理戴维·埃因霍恩的质疑,他怀疑康宝莱的盈利不是建立在消费的基础上。质疑导致了市场的恐慌情绪,这不仅令康宝莱当天的股价大跌,而且还波及到在美上市的其他直销企业。7月31日,科技博客网站24/7 Wall St发布了《2012年将会消失的美国品牌》,直销行业的第一巨头雅芳公司赫然在列。8月7日,几个月前曾做空恒大地产的做空机构香橼研究(Citron Research)以中国颁布的《禁止传销条例》为矛,发布
May 1, when Herbalife reported a record-breaking performance to the outside world, he was questioned on the spot by hedge fund manager David Einhorn, who questioned the development of the direct selling industry. Herbalife profits are not based on consumption. The suspicion led to market panic, which not only plunged Herbalife’s share price but also affected other direct-selling companies listed in the United States. On July 31, technology blog site 24/7 Wall St released the “American brand that will disappear in 2012.” Avon, the No. 1 direct selling company, was impressed. On August 7, Citron Research, which shorted Evergrande a few months ago, released the “Prohibition of Pyramid Selling Regulations” promulgated by China