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消费者行为的类型及消费者的地位王云川与计划经济体制下的情况相比较，在市场取向的改革过程中，我国的个人消费需求在国民经济中的地位发生了很大变化。随着市场经济体制的逐步建立和完善，市场关系日益成为各种经济关系的基本实现形式，企业运行机制全面向市场化方向转...
The Types of Consumer Behavior and the Status of Consumers Wang Yunchuan Compared with the situation under the planned economy, in the course of the market-oriented reform, the personal consumption demand in our country has undergone great changes in the national economy. With the gradual establishment and improvement of the market economy system, market relations have increasingly become the basic form of realization of various economic relations and the operation mechanism of enterprises has turned to the direction of marketization in an all-round way.