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客车巡展起源于上个世纪90年代,时至今日,巡展仍然是效率最高的客车营销方式。尽管客车产品进步神速,客车技术和工艺水平也发生了翻天覆地的变化。客车营销却十几年如一日始终突破不了巡展.这就是客车营销的“巡展为王”现象。客车巡展是市场经济的产物,其起源与我国市场经济的发展历程息息相关。在计划经济时代,商品短缺,客车企业的主要工作是完成生产任务,根本不用考虑客车营销。随着市场经济体制的逐步发展和完善,客车开始进入买方市场,至此,客车巡展才有了用武之地。
Tour bus tour originated in the 90s of last century, tour today is still the most efficient bus marketing. Despite the rapid progress of passenger car products, bus technology and technological level has undergone enormous changes. Passenger car marketing is more than a dozen years without breaking the tour .This is the bus marketing “touring is king ” phenomenon. Bus tour is a product of the market economy, its origin and the development of China’s market economy are closely related. In the era of planned economy, commodity shortage, the bus company’s main job is to complete the production task, do not have to consider bus marketing. With the gradual development and improvement of the market economy system, the bus began to enter the buyer’s market. At this point, the bus tour only took its place.