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市场与销售部门需要发挥各自优势,需要定价、运营等其他职能团队协同作战,共同把握开发细分市场的机会在公司的执行管理团队中,联系最为紧密的两个部门莫过于市场部和销售部。由于要承担共同的任务,实际工作中两个部门之间难免会经常出现意见分歧与争执不下的局面。通常情况下,销售部主导B2B业务,市场部则主导B2C业务。如今,市场总监和销售主管面临的共同问题是
Marketing and sales departments need to play their own advantages, the need for pricing, operations and other functions of the team teamwork together to seize the opportunity to develop market segments in the company’s executive management team, the two most closely linked departments than the marketing and sales department . Due to the common task to be shouldered, there will inevitably be frequent disagreements and disputes between the two departments in actual work. Under normal circumstances, the sales department led the B2B business, while the marketing department led the B2C business. Today, the common problem that marketing directors and sales executives face is