论文部分内容阅读
自然界的色彩绚丽多变,并被赋予了色彩之外的特别意义:红色寓意着热情、活泼、张扬,蓝色给人宁静、自由、清新的感觉,白色则是清爽、无瑕、冰雪、简单……当人们用眼睛观察自身所处的环境,色彩首先闯入视野,产生各种各样的视觉效果,带给人不同的视觉体会,直接影响着人们的认知和行为。这也是无论店面设计还是产品设计,都需要根据店铺的定位选择适合的颜色的原因。
The colors of nature are colorful and changeable, and are given special meaning beyond color: red means passion, liveliness and publicity, blue gives a quiet, free and fresh feeling, while white is refreshing, flawless, snow and ice ... ... When people use their eyes to observe their own environment, the color first broke into the field of vision, resulting in a variety of visual effects, giving people a different visual experience, a direct impact on people’s cognition and behavior. This is also regardless of the storefront design or product design, we need to select the appropriate color according to the location of the store.