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改革开放以来,随着广告行业在中国的急速发展,广告教育也呈现出快速发展的势头并取得了丰硕的成果。特别是,市场经济不断成熟以及2008年北京奥运会的成功举办,广告作为企业重要的营销手段倍加受到重视。品牌的塑造与销售的推广,离不开专业广告公司与专业广告人员的共同努力。中国的广告业随着中国的企业发展而壮大。企业必须要有专业的广告人员来保证企业品牌塑造的方向,对接专业的广告公司的服务。再加上多达20万家的中型规模以上企业的广告人才需求,广告专业人才的市场总量应该是在200万以上。
Since the reform and opening up, with the rapid development of advertising industry in China, advertising education has also shown a rapid development momentum and achieved fruitful results. In particular, as the market economy continues to mature and the 2008 Olympic Games in Beijing are successfully held, advertising is more than twice as important as marketing. Brand building and sales promotion, is inseparable from the professional advertising agencies and professional advertising staff work together. China’s advertising industry has grown with the development of China’s enterprises. Enterprises must have a professional advertising staff to ensure that the direction of corporate brand building, docking professional advertising company services. Coupled with up to 200,000 medium-sized enterprises above designated size advertising talent needs, the total advertising professionals market should be more than 2 million.