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北京地铁4号线沿线,以不断创造惊喜的创意,持续的公益传播探索,引起业内外关注。今天,我们走到了它的背后……2009年9月28日,建国六十周年大庆到来之前,北京也是全国第一条引入外资的轨道交通项目——北京地铁4号线成功开通试运营,具港铁背景的京港地铁也由此亮相京城。乘客进入全新的4号线,扑面而来的笑脸画面以及“祖国你好”为主题的呈现,让乘客瞬间感受到强烈的公益气氛以及浓烈的人文情怀。而“祖国你好”并不是开线之初昙花一现的非商业广告,从“祖国你好”开始,京港地铁就开始了他们在公益广告和人文内容上的各种尝试和创新。5年里,京港地铁打造了3个长期公益项目:4号美术馆、4号诗歌坊、4号
Beijing Subway Line 4 along the line, in order to continue to create surprises, continuous publicity to explore the cause of publicity, causing concern outside the industry. Today, we are behind it ... Beijing is also the first rail transit project in China to introduce foreign capital before the dawn of the 60th anniversary of the founding of the People’s Republic of China on September 28, 2009 - Beijing Metro Line 4 successfully opened its trial operation with Beijing MTR Hong Kong subway background also appeared in capital. Passengers into the new line 4, blowing the smiling face and “Hello Fatherland ” as the theme of the show, so that passengers instantly feel the strong public atmosphere and a strong human feelings. And “Hello Fatherland ” is not a blatant non-commercial advertising at the beginning of the line, from the “Hello Fatherland”, Beijing MTR began their attempts and innovations in public service advertising and cultural content . In five years, Beijing-Hong Kong MTR built three long-term public welfare projects: Art Museum No. 4, Poetry Square No. 4, No. 4