创“市”豪宅——汇景新城策划

• 机 构: 广东省广告有限公司,
• 出 处: 中国广告
• 发表日期: 2004年07期
• 关键词: 汇景新城 广州楼市 亚洲建筑 最大份额 领先产品 二沙岛 消费欲望 两大阵营 目标消费群 生活配套

对于每一个进入广告界的人来说,“蛋糕理论”是最熟悉不过的了,市场就像一个巨大的蛋糕,随着领先产品的不断同质化,同一块蛋糕也就越来越小,利润也就越来越低!而往往成为市场胜者的品牌,其成功之处总在于不断深挖新的消费欲望,发现尚未被瓜分的市场,创造新的市场准则,不断拥有最大份额的“蛋糕”!在国际别墅社区——汇景新城的四年推广里,市场一次次在推广中被刷新,广州楼市也连续四年拥有了新的豪宅领袖。

For everybody who enters the advertising world, “cake theory” is the most familiar, the market is like a huge cake, with the continuous homogenization of leading products, the same piece of cake will be more and more Small, the profit is getting lower and lower! And often become the market winner brand, its success lies in constantly digging new consumer desires, find the market has not yet been divided, to create new market guidelines, continue to have the largest share In the international villa community - Sceneway Metro four-year promotion, the market time and time again in the promotion was refurbished, Guangzhou property market for four consecutive years has also possessed a new mansion leader.