论文部分内容阅读
众所周知,现代社会中品牌的力量不容小觑,这也是很多商家对于所属产品里外包装孜孜以求的原因。大众对于色彩的感受能力也有着自身的心里程式和认知规律,一个产品包装设计师,在如何熟练运用色彩的同时,也应该从色彩上直抵消费者的心灵。由此可见,色彩设计在品牌包装中的作用。本文从绘画的角度分析品牌包装中的色彩设计,并以实例论证色彩在包装设计中的作用。
As we all know, the strength of the brand in modern society should not be underestimated, which is why many businesses pursued the packaging of their products. The public also has its own mental processes and cognitive rules for the ability to feel colors. A product packaging designer should know how to use colors and at the same time, should also reach consumers’ hearts in color. Thus, the role of color design in brand packaging. This article analyzes the color design of brand packaging from the perspective of painting, and demonstrates the role of color in packaging design by examples.