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一个CI设计的成功,关键一着是企业形象定位的准确,形象的设定,从目的上来讲,是指企业理念定位:从经营上讲,是指发展战略定位;从传播上讲,则是指广告诉求定位。而企业理念定位与发展战略定位,一般总是互为前提,互相求真的定位过程,广告诉求定位又是前两者的形式运用。
The success of a CI design, the key is the positioning of an accurate corporate image, the image of the setting, from the purpose of speaking, refers to the concept of corporate philosophy: from the business point of view, refers to the strategic positioning of development; from the spread of speaking, it is Refers to the advertising appeal positioning. The positioning of the corporate philosophy and strategic positioning, the general are always the premise of each other, each seeking the truth of the positioning process, advertising appeal positioning is the former two forms of use.