论文部分内容阅读
科技进步使得生活中充满无处不在的信息。随着信息量的增加,获取信息的受众出现了对各种信息是否需要摄取的困惑,而信息图形设计以其易识、易读、易记得特点,逐渐成为图形设计领域里的热门研究方向之一,成为生活中必不可少的的信息内容。与传统图形以装饰为目的不同的是,信息图形以高效生动的形式在精确的传递商品信息。设计良好的图形,可以清晰的阐述公司理念或品牌含义,以提高企业知名度。通过对如何正确传递品牌LOGO的隐喻以及快速精准地让消费者接收到品牌信息的调查研究来深入学习了解信息图形在品牌LOGO中的运用。
Technological progress makes life full of ubiquitous information. With the increase of the amount of information, audiences who obtain information appear to be confused on whether or not various information needs to be taken. With its easy-to-understand, easy-to-read and easy-to-remember features, information graphic design has gradually become a hot research direction in the field of graphic design First, to become essential information in life. With the traditional graphic decoration for the purpose of the difference is that the information graphics in an efficient and vivid form of accurate delivery of product information. Well-designed graphics, you can clearly explain the company’s philosophy or brand meaning, in order to enhance corporate reputation. Through the metaphor on how to correctly convey the brand LOGO and quickly and accurately allow consumers to receive research into the brand information to learn more about the application of information graphics in the brand LOGO.