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营销者说在传统媒体时代,广告创意公司的创意部和品牌管理部会整合构思、制作电视广告和平面广告。在数字时代,数码领域的策划和执行也可以如此。数字媒介持续带来惊喜。2012年,微信吸引了诸多品牌的关注。它是一个相对比较私密的平台,即使用户添加品牌为好友,并不希望品牌在微信上每时每刻售卖产品和内容。他们期望得到的,是有针对性的信息和个性化的互动,而不是账户管理员群发的内容。这是品牌
Marketers say that in the traditional media age, creative agencies and brand management departments of advertising creative companies would integrate ideas, produce TV commercials and print ads. In the digital age, the planning and implementation of digital areas can be so. Digital media continues to surprise. In 2012, WeChat attracted the attention of many brands. It is a relatively private platform, even if the user to add the brand as a friend, do not want the brand to sell products and content in WeChat every moment of the moment. What they expect from them is targeted information and personalized interaction, not the bulk of account managers. This is the brand