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科技的进步总是可以促进社会的变革,与我们生活相关的一些事物都会产生相应的变化。广告业也随着无线互联技术的发展产生了诸多形式上的更新,本文主要阐述了传统广告业在新媒介的出现后面对的问题和应对这些问题的调整方式。
The advancement of science and technology can always promote social change. Some things related to our lives will have corresponding changes. The advertising industry has also brought about many forms of updates along with the development of wireless internet technology. This article mainly elaborates the problems that the traditional advertising industry faces after the emergence of new media and the adjustment methods to deal with these issues.