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随着新渠道、新媒介、新模式的不断涌现,品牌连锁企业将面对更多跨界经营成功的案例,面对代理商做大后对渠道掌控权越来越强,面对更多看不见的对手。如何在抉择中选对方向?如何保持品牌的可持续发展?中国品牌需要“探讨战略、明确方向”!需要坚守核心价值!
As new channels, new media and new models continue to emerge, brand chain enterprises will face more successful cases of cross-border operation. Faced with the agents becoming larger and larger, they have more and more control over the channels and face more challenges Missing opponent. How to choose the right direction? How to maintain the sustainable development of the brand? Chinese brands need to “explore strategies, a clear direction”! Need to adhere to the core values!