中国当代美术馆的新理念——美术馆的品牌与营销

• 作 者: 茅宏坤
• 出 处: 美术
• 发表日期: 2008年10期
• 关键词: 当代美术馆 上海美术馆 双年展

当美国纽约古根汉美术馆把美术馆经营以连锁的模式扩张到欧洲大陆,波士顿美术馆延伸到亚洲的时候,在占有地球近1/4人口的中国,作为公共文化艺术机构的公立美术馆在经营管理理念上也在不断地求新求变之中,以战略的视角来发展中国的美术馆事业,让公共美术馆得以发挥其社会公益职能。美术馆作为博物馆序列的一类,联合国教科文组织下的国际博物馆协会(ICOM)

When the Guggenheim Museum in New York City managed to expand the chain of art galleries to continental Europe in a chain fashion and the Boston Museum of Art extended to Asia, in a public art museum with a population of nearly one-fourth of China’s population, In the concept of management is constantly seeking new changes, from a strategic perspective to develop the cause of China’s art galleries, so that public art galleries to play its social welfare functions. Art Museum as a museum sequence, the UNESCO International Museum Association (ICOM)