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近年来,电视节目精彩纷呈,成百个电视台、各种节目百花齐放,给了人们足够的选择空间。不仅央视和各省级卫视不断推出新节目,互联网节目也逐渐兴起,并在市场上占有一席之地,使原本就竞争激烈的电视行业进入了白热化的竞争阶段。在激烈的电视行业竞争中,收视率是一项评估电视节目的重要指标,决定了电视台的受众和影响力,如何能够提高收视竞争力,是电视台生存和发展的关键。
In recent years, television shows have brilliant colors, hundreds of television stations, and various kinds of programs are blossoming, giving people enough room for choice. Not only CCTV and provincial-level satellite TV continue to launch new programs, Internet programs are also gradually emerging, and have a place in the market so that the already highly competitive television industry has entered a heated competition. In the fierce competition in the television industry, ratings is an important indicator to evaluate TV programs. It determines the audience and influence of TV stations. How to improve the competitiveness of TV stations is the key to the survival and development of TV stations.