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“电视是用来看的,游戏是用来玩的,如果游戏有了广告植入,那么它就不再单纯是游戏,而是游戏广告媒体——借用《大话西游》台词解释游戏植入广告。”自从1941年宝路华钟表公司(BulovaWatch Company)在纽约全国广播公司(NBC)旗下的“WNBC”电视台播出广告以来,电视逐渐成为世界最普遍的广告传播媒体。中国电视广告则是从1979年上海电视台播出“参桂补酒”广告开始,逐步成就了媒体霸主地位。无独有偶,2000年第一代网游出现以
“TV is used to see, the game is used to play, if the game has advertising implants, then it is no longer simply a game, but the game advertising media - borrow the” Westward Journey “to explain the game implantation Advertising. ”Since BullyWatch Company’s broadcast on the“ WNBC ”television station under NBC in 1941, television has become the world’s most popular advertising medium. Chinese television commercials started from the broadcasting of Shanghai TV in 1979 and started the advertisement of “Ginseng Wine” to gradually achieve media dominance. Coincidentally, the first generation of online games in 2000 to appear