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与国产百货相比,外资百货似乎一直没有得到中国消费者的欢心,无奈之下关店潮再次兴起。此前,英国威廉王子抵达上海,进行意在提振英国在华商业的王室访问时,两家最著名的英国零售商明确表示,在中国取得成功谈何容易。外资百货的困境究竟是什么样的困难让企业家向威廉王子大吐苦水?事实证明,中国消费者对Burberry、Dunhill等英国品牌的喜爱并没有蔓延到英国百货身上,玛莎与乐购便感受颇深。玛莎百货已宣布关闭在上海及其周边的5家店,并
Compared with domestic department stores, foreign department stores seem to have never been Chinese consumers, in desperation customs shop tide rise again. Earlier, when Prince William of Britain arrived in Shanghai to conduct a royal visit aimed at boosting British business in China, the two most famous British retailers made it clear that it would be easier to succeed in China. Foreign investment in department stores in the dilemma exactly what kind of difficulties for entrepreneurs to vindicate Prince William? Facts have proved that Chinese consumers like Burberry, Dunhill and other British brands did not spread to British department store body, Martha and Tesco will feel quite deep. Marks & Spencer has announced the closure of five stores in and around Shanghai and