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在诸多新媒体中,微信凭借与广播的诸多契合性特征,在与广播的融合上具有得天独厚的优势。文章以中国之声特别报道《致我们正在消失的文化印记·方言篇》为例,分析了其如何利用微信公众平台开创了广播新闻类节目与听众互动的新方式。主要体现在:未播先互动,提前为节目造势;适当改编原报道,加入互动环节;积极回应听众呼声,及时调整节目安排三个方面。但类似的互动并未常态化、固定化,传统广播媒体与新媒体融合的探索仍然有较大的发挥空间。
In many new media, WeChat has the unique advantage of being integrated with broadcasting because of its many compatible features with broadcasting. Taking the special report of Voice of China, “Cultural Imprint and Dialect Article to Our Disappearance,” as an example, this article analyzes how it uses the public platform of WeChat to create a new way of interacting with audiences through radio news programs. Mainly reflected in: did not broadcast the first interaction, in advance for the program momentum; appropriate adaptation of the original report, to join the interactive session; to respond to the audience voice, timely adjustment of program arrangements in three areas. However, similar interactions have not been normalized, and the exploration of the integration of fixed broadcasting and traditional broadcasting media with new media still has more room for development.