【摘 要】
：
2010年,赛立信推出了公司自主研发的广播收听测量仪BSM(第一代个人便携式BSM)并在全国推广使用,已在北京上海、广州,武汉长沙等十多个城市采用BSM取代传统的日记卡方式采集收
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2010年,赛立信推出了公司自主研发的广播收听测量仪BSM(第一代个人便携式BSM)并在全国推广使用,已在北京上海、广州,武汉长沙等十多个城市采用BSM取代传统的日记卡方式采集收听数据,2014年8月,赛立信推出移动智能终端广播收听数据采集工具“金唛广播汇”(GRM):随后,赛立信自主研发的车载式测量仪(第二代BSM)正式投入使用。这标志着,赛立信媒介研究有限公司率先在全球实现了广播收听率调查全电子化,智能化的数据采集,引领中国广播收听率调查数据采集技术迈进国际领先水平。
In 2010, when Ericsson launched the BSM (First Generation Personal Portable BSM), a self-developed radio listening meter, and promoted it throughout the country, BSR has replaced the traditional diary with more than 10 cities in Beijing, Shanghai, Guangzhou and Changsha, Card collection and listening data, in August 2014, Ericsson launched mobile intelligent terminal broadcast listening data acquisition tool “Gold Mark broadcast exchange” (GRM): Subsequently, the self-developed car stand-type measuring instrument ) Officially put into use. This symbolizes that Ericsson Media Research Co., Ltd. takes the lead in implementing the all-electronic and intelligent data collection of the radio listening rate survey in the world and leading the data collection technology of Chinese radio listening rate survey to the leading level in the world.
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