为什么沉默是黄金?

• 出 处: 江苏商业管理干部学院学报
• 发表日期: 2000年01期
• 关键词: 化妆品生产 资生堂 商业服务 独立自主 谚语 一句话 专卖店 西方 消费心理 消费层次

西方有一句话谚语,叫作沉默是黄金。在商业服务中,学会适时沉默也能为企业带来黄金。日本著名的化妆品生产厂家资生堂,在东京银座有一个专卖店。商店规定:除非顾客主动询问,否则,售货员绝对不能对其进行干扰,要为这些女性创造一种独立自主挑选的购物气氛。这种独特的作法,受到了相当一部分顾客的欢迎,商店销售额一直很高。这说明,有时沉默也是一种优质服务。

There is a saying in the West saying silence is gold. In business services, learning to silence on time can also bring gold to the business. Japan’s famous cosmetics manufacturer Shiseido, Tokyo Ginza has a store. Store rules: unless the customer volunteered, otherwise, the clerk must not interfere with them, to create an independent shopping for these women’s shopping atmosphere. This unique approach has been welcomed by a considerable number of customers, and store sales have been high. This shows that sometimes silence is also a good service.