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是否发动价格战——关键看增量保润分析如今,动不动就出现的价格战让很多商家颇为头疼。价格战频频出现,显然是因为它可能给企业带来好处。长虹在1996年通过发动中国市场上的第一次大规模价格战,奠定了行业第一的位置;格兰仕在过去10年间。通过价格战把竞争对手抛在身后,成为全球最大的微波炉生产企业。它们都从价格战中获益了。但价格战绝不是企业制胜的灵丹妙药。事实上,“杀敌一千,自损八百”或者两败俱伤并不罕见,也有很多价格战冲乱行业的经营秩序导致全行业亏损的事例。价格战中包含了太多的变数。只有事先周密
Whether to launch a price war - the key to see the incremental Paul Run Analysis Nowadays, the price war that appears frequently makes many businesses quite a headache. Price war appears frequently, apparently because it may bring benefits to the enterprise. Changhong laid the # 1 position in the industry by launching the first large-scale price war in the Chinese market in 1996; Galanz has been in the past 10 years. Through the price war behind the competitors to become the world’s largest manufacturer of microwave ovens. They all benefit from the price war. But price war is by no means a miracle cure for business success. In fact, it is not uncommon for “killing one thousand killers and self-injuring eight hundred” or losing both parties. There are also many price wars that have infuriated the industry’s operating order and led to industry-wide losses. Price war contains too many variables. Only careful in advance