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一项最新的2002年中国冰淇淋市场广告投放调查显示:雀巢公司的广告宣传投入仅占行业总额的3%;而外资竞争对手和路雪高达35%;国产品牌如伊利、蒙牛也分别占据了20%和9%
A recent survey of Chinese ice cream market advertising in 2002 showed that: Nestle’s advertising investment accounted for only 3% of the total industry; while foreign competitors and road snow up to 35%; domestic brands such as Yili, Mengniu also accounted for 20% % And 9%