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从奔驰前段时间的一场试驾会中,我好像看到了顶级车商在营销层面从形到神的突破当产品本身已经足够优秀,有关产品力的营销就显得不再必要。拥有卓越产品力的传统企业,其产品精神自然是下一个宣传重点。作为奔驰家族成熟的紧凑级豪华SUV,全新GLA拥有着成熟而雄浑的产品力。这其中既包含着奔驰百年造车的技术积淀,也同样体现着每一代奔驰人对“天生无畏”精神的传承。
From a test drive some time ago in Mercedes, I seem to have seen the top car dealer in the marketing level from God to the breakthrough. When the product itself has been good enough, the marketing of the product power is no longer necessary. Traditional enterprises with excellent product capabilities, the spirit of their products is naturally the next focus of publicity. As a mature family of Mercedes-Benz compact luxury SUV, the new GLA has a mature and powerful products. This includes both Mercedes-Benz Centennial Chevrolet accumulation of technology, but also reflects the generation of each generation of Mercedes-Benz “born ” spirit of the heritage.