论文部分内容阅读
环境形象与生意兴衰初看是风马牛不相及的两码事。然而正如人类生存发展,离不开适宜的环境空间、不可缺少的自然资源和生态条件一样,环境形象同样是商业建设中最活跃的组成部分,也是商业企业业务经营活动中的必要条件。它对商业经营活动的影响是全方位、多层次的。认真研究和探讨环境形象与生意兴衰之间的关系,对于加快商业企业走向市场的步伐,促进商业部门两个文明建设,实现经济效益和社会效益的统一,有着十分重要的现实意义。社会主义的商业企业,决定它要在利国利民的前提下,确立企业的价值观念,开展各项
The image of the environment and the rise and fall of business at first glance are two things that are unmatched. However, just as human survival and development cannot be separated from suitable environmental space, indispensable natural resources and ecological conditions, the environmental image is also the most active part of commercial construction, and it is also a necessary condition for the business operations of commercial enterprises. Its impact on business activities is comprehensive and multi-level. Seriously studying and exploring the relationship between environmental image and the rise and fall of business has a very important practical significance for accelerating the pace of commercial enterprises going to market, promoting the construction of two civilizations in the commercial sector, and achieving the unity of economic benefits and social benefits. The socialist commercial enterprise decided that it must establish the value concept of the enterprise and carry out various items on the premise of benefiting the country and the people.