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本文深入市场、实地调研,通过毛衫产品的款式风格、材质面料、服用性能、颜色喜好等方面纵向了解中青年男士消费者的偏好以及关注点,同时横向拓展,了解消费者的年龄结构、购买习惯、购买场所、可接受价位等因素.通过对中青年男士毛衫消费行为的调研分析,为企业或相关专业人员提供可靠的研究数据,所得结论对企业开拓中青年男士毛衫市场具有一定参考价值.
This article goes deep into the market and field research to understand the preferences and concerns of middle-aged and young men’s consumers longitudinally through the styles, materials and fabrics, service performance and color preferences of the sweaters, and at the same time, expand the market to understand the age structure of consumers and purchase Habits, places to buy, acceptable price and other factors.Through the investigation and analysis of young and middle-aged men’s sweaters consumer behavior, for enterprises or related professionals to provide reliable research data, the conclusions of the enterprise to open up the middle-aged men’s sweater market has some reference value.