论文部分内容阅读
国际上关于传播素质概念的界定有许多种,在我国,结合传播学研究的现状和我国传播教育的实际,对传播素质提出了本土化的界定。所谓传播素质,即在信息时代,一个人能以受众为出发点,以双向互动为取向,熟练运用各种传播方式手段,从而卓有成效地进行传播信息与沟通心灵的现代素质。它包含良好的传播心理、宽广的传播胸怀、恰当的传播方式和纯熟的传播艺术。
There are many definitions of the concept of communication quality in the world. In our country, combining localization of communication research and the reality of communication education in our country, we put forward a definition of localization for communication quality. The so-called dissemination of quality, that is, in the information age, one can take the audience as a starting point, two-way interaction as the orientation, proficiency in the use of various means of communication means to effectively carry out the modern quality of communication and communication soul. It contains a good communication psychology, broad communication mind, the appropriate mode of transmission and skilled communication art.